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Profile picture for user vimal

Vimal Joseph

Director, Marketing Technology
I am a digital consultant and problem solver with 15+ years of experience in the IT industry. I head the Marketing Technology practice, which is a centre of excellence in Zyxware. We work closely with clients to create high-quality value propositions through cutting-edge processes and exploiting state of the art of technology.

4 Must-Have Drupal Modules for Public Sector Websites

Public Sector Websites
Drupal Business Solution | 4 min read
This article discusses 4 Drupal modules useful for implementing standard features required by public sector websites.
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Celebrating Drupal's New Recognition as a Digital Public Good

SDGs
Drupal | 7 min read
Drupal Earns Digital Public Good Status: Recognized by the UN for Helping Achieve Sustainable Development Goals. Drupal's recognition as a Digital Public Good by the DPGA is a significant achievement that invites more governments and non-profit organisations to explore the benefits of using Drupal.
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HubSpot Form Optimization: Should You Use Full Name or First/Last Name Fields?

Conversion Funnel
Marketing | 6 min read
This article discusses optimising HubSpot forms by reducing the number of fields and combining the first and last name fields into a single full name field. It also shares how to automate the full name into first and last names using a Human Name Splitter JS Library.
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Optimizing Website Conversion Rates Through Digital Marketing Experiments

AB Testing
Marketing | 6 min read
Learn how to improve your website's conversion rates by conducting a digital marketing experiment using Drupal and a website personalization engine.
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Custom Channel Groupings in Google Analytics 4

GA4 Logo , Custom Channel Grouping in GA4
Marketing | 8 min read
Learn how to create custom channel grouping in GA4 and gain insights into your website's traffic sources. Read our guide now.
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Say Goodbye to Universal Analytics: A Guide to Privacy First Google Analytics Alternatives

Privacy-friendly Google analytics alternatives
Marketing | 10 min read
Protect user privacy with top Google Analytics alternatives. Say goodbye to Universal Analytics and track website data ethically with our guide
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Website Personalization: Leveraging Content Groups for Personalized Digital Experience

Content Grouping - Website Persoanlization
Marketing | 11 min read
Website personalization has become an essential aspect of online marketing in recent years. With the help of personalization, businesses can provide a better user experience to their customers and increase engagement and conversions. This article talks about how we enabled our website experience to be more personalized based on content grouping.
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Drupal Updates vs Upgrades vs Migrations: What's the Difference and When Do You Need Them?

Drush Version
Drupal | 11 min read
Discover the differences between Drupal updates vs upgrades vs migrations with our guide. Determine when and why you may need each one to keep your site running smoothly and securely.
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How GA4 Handles Bounce Rate: Moving Towards Engagement

Bounce Rate in GA4
Marketing | 8 min read
Gain a deeper understanding of bounce rate in GA4 and improve website engagement with data-driven insights.
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Understanding Cardinality and Custom Dimensions in Google Analytics 4

GA4 Custom Dimensions
Marketing | 6 min read
Get insights on GA4 custom dimensions and cardinality in our article. Optimize your data analysis with custom dimensions in Google Analytics 4.
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